# General Matters AI

> General Matters AI builds useful business systems for owner run businesses in Australia, with AI as the visible doorway. We learn the work, build against the real problem, and hand everything over: the client owns the code, data, accounts and documentation. Based in Sydney.

## Guides

- [Is your business ready for AI? A plain readiness checklist](https://generalmatters.ai/briefings/ai-readiness-checklist-small-business/index.md): Five conditions that decide whether AI will help your business, a scored checklist, and what to do first. Plain language for Australian owners, no jargon.
- [How to choose an AI consultant or developer: twelve questions to ask](https://generalmatters.ai/briefings/how-to-choose-an-ai-consultant/index.md): Twelve plain questions that separate a useful AI consultant from a sales pitch, with what a good and a bad answer sounds like. For Australian small business.
- [Who owns your website or software when someone builds it for you?](https://generalmatters.ai/briefings/who-owns-your-website-or-software/index.md): In Australia the developer usually owns the code unless a contract says otherwise. What to own, how to check it in an afternoon, and what to put in writing.

## Briefings

- [Why the first AI tool you tried was impressive and useless](https://generalmatters.ai/briefings/first-ai-tool-impressive-and-useless/index.md): Why a general AI tool impresses in a demo and fails at real work, and how to try again with one specific job, your own information and a named owner.
- [What an AI agent can and cannot run in a small business](https://generalmatters.ai/briefings/ai-agents-small-business-what-they-can-and-cannot-do/index.md): What an AI agent is, where it works in a small business, where it struggles, and two simple tests to decide what to hand over and what to keep.
- [The new technical job is directing, not typing](https://generalmatters.ai/briefings/the-new-technical-job-is-directing-not-typing/index.md): Writing code has become cheap and fast. Deciding what to build, and checking it, has not. What that means for owners, for hiring and for your team.
- [Ten processes worth automating first](https://generalmatters.ai/briefings/ten-processes-worth-automating-first/index.md): Ten repeated, rule based jobs in owner operated businesses that suit automation first, how to choose one, and what to leave alone for now.
- [A plain guide to what your data exposes](https://generalmatters.ai/briefings/what-your-data-exposes-when-you-use-ai-tools/index.md): What counts as your data, what happens when you paste it into an AI tool, and the habits and supplier questions that keep a small business safe.

## Main site

- [General Matters AI](https://generalmatters.ai/): AI strategy, build and education.
- [Contact](https://generalmatters.ai/#/contact): Begin a conversation. A person reads everything.